WestJet Vacations — westjetvacations.com
After a successful initial year in business, the WestJet Vacations website needed a new look and feel to it to further extend the brand and vision of an experiential vacation. Focused on maintaining a consistent feel from print to online, guidelines were developed and maintained. A focus on rich, experiential imagery while keeping in mind a simple user interface were at the top of the list.
Additional functionality was developed to allow an easy, automated process for deploying deals, destination pages and more. Development in Flash and jQuery allowed the site to “expand outside the box” while maintaining cross-browser flexibility.
Expansion of the brand to online advertising with retail price points was also automated to as much of an extent as possible and immediately saw an increase in conversion rates over previous brand messaging.
WestJet Vacations was able to rank high in search engine results pages for competitive terms like vacations and also vegas vacations amongst hundreds of other non-branded, keyword phrases. In some instances the property pages were out ranking the official property website.
- Information Architecture
- Brand Development
- Content Development
- Creative Concept Development
- Interactive Design
- Traditional Design
- SEO — Search Engine Optimization
- Email marketing
- Display Advertising
- Social Media