SAIT Trojans were the proud host of the 2010 CCAA Men’s Basketball National Championship tournament. Eight schools from across the country converged for three days in Calgary and at the forefront was the imagery and branding of the event. SPRY was chosen to ensure a quality product, positive experience and exceptional value were delivered. Posters were distributed to over one hundred schools across the country to promote the event showing a high level of confidence and satisfaction with SPRY.
Coordination of various levels of access were determined for different areas of the host facility. SPRY integrated the authorized levels directly onto the accreditation passes through variable print methods ensuring that press access was granted to the right people. Athlete and coaching staff names were applied directly to the passes to add for an additional level of personalization and to further extend the event and brand as an athlete keepsake.
- Integrated Campaign Development
- Branding & Identity
- Content Development
- Creative Concept Development
- Print Procurement