Starbucks Coffee Cup with new logo

Why working at Starbucks is a good thing

I don’t actually work as a manager or barista at Starbucks. I’m not paid by them at all. In fact, I usually pay them something when I work at Starbucks, except for perhaps when I use my Starbucks Reward to claim a free drink. No what I’m talking about is my “office” away from the office.

It’s only been a few weeks since I’ve made a local Starbucks my virtual office since devoting myself to SPRY full time and building out our service catalog. In the time that I’ve worked there I’ve had the following experiences happen.

New sales guy mentality

There were two sales guys chatting about how they’re planning to make things work and get new clients. One guy was relatively new and was being mentored by the other. Now there is a certain lack of privacy in holding conversations at Starbucks but it did get me thinking. They started planning and laying out what needs to be done each week in order to attain the desired levels of revenue and sales the one person wanted.

It was interesting to watch and learn from others and really got me thinking about additional, new ways to market SPRY and define the goals and actions. That’s on the list of things to do now as much for me as for the business.

New business opportunities

I’m not the only one who works at Starbucks. Not even remotely. There’s a few regulars that flow through and we got chatting about what each of us do. It’s really a great way to network with other potential clients and build relationships.

In fact I ran into an old acquaintance that has asked for some contract help already. I’d consider that ROI on a cup of coffee to be pretty good and the ‘overpriced’ coffee that much more enjoyable.

Existing business opportunities

Just yesterday I had a chance encounter with an existing SPRY client. One that loves us and that we love to work with. Most of our communications are over the phone and email with the occasional face-to-face meeting as required. She was there to do some of her own work, away from the restaurant. I took the opportunity to chat informally and let her know about some of the newly refined marketing services that we offer. We had a chance to chat informally without the pressure of time lines and interruptions and even came up with some new, exciting ideas to help market their franchises a little more.

Conclusion

Getting out of the office isn’t just a nicety, it’s a necessity. It’s another way to market SPRY and our other clients to potential customers and consumers. Setting up a virtual office at Starbucks just makes sense. Great coffee. Good food. Free wi-fi and always a fresh set of potential new business walking through the door. I don’t go there every day, but at least twice a week. I find it refreshing to see some daylight and some friendly faces. I would encourage you to do the same. And while I like setting up at Starbucks, I’m sure there are other great places to connect as well. What is your best place to network and work outside of the office? Let me know in the comments below.

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